This past March, I celebrated the second anniversary of my first book being published. It’s not the first thing I had published, but it was my first full-length book and the ‘big deal’ that kicked off my career as a published writer. Of course, I use the word career in the literal sense, because I’m by no means making a living off it, which is an entirely different thing.
In those two-plus years, I’ve learned a lot. I’ve learned things I never thought about before I got published. I’m still learning, trust me. I don’t think there’s an end to this education, no matter how many books you publish or how long you’ve been around–that’s largely because the industry is always changing. Not even the biggest, most bestselling authors you’ve ever heard of can just sit back and dust their hands off because they’ve learned everything there is to know.
Today, I’m going to share with you some of the things I’ve learned, give you some advice, and no matter where you are on your publishing journey, maybe you can take some wisdom from it.
Here’s some of the things I’ve done/learned since I’ve gotten published:
My Siren Song series is published with Kensington Books’ Lyrical line, which is by far my biggest publisher, but it’s not my only publisher. Kensington isn’t one of the Big Five (which used to be the Big Six), but it’s the largest and oldest independent publishing house in the US and definitely considered a prestigious New York publishing house. I make more money off my books published with them than all my other publishers combined. This is, of course, because they are a big publishing house and therefore their publicity and promotion efforts are huge, they have a vast reader base built in, and they have high visibility. I should want to publish all my stuff with them, right?
Except, I decided early in my career that I don’t want to put all my eggs in one basket. I’m also published with five other, smaller publishing houses. Those being Tirgearr, Muse It UP, Siren-Bookstrand, House of Erotica, and most recently, Evernight Publishing. There’s three key reasons why I would diversify like this:
One is that it keeps my options open. If I write something and one publishing house rejects it, I have other publishers I can send it to. Also, I might want to write something that doesn’t fit in a certain publisher’s catalog. That’s all right. I have other options. Also, once you’re an in-house author it’s much easier to get other works accepted by them.
Two is that it increases my luck. I wrote a post about the role of luck in author success a few weeks ago, in which I discussed ways to get ‘closer’ to luck. One of those ways is to get yourself into as many circles as you can so luck has a higher chance of finding you. Being involved with different publishing houses expands my chances of running into the right person or big break that I need. Maybe I’ll catch the eye of a huge reviewer who likes to read things from one particular publishing house, or I’ll come across an industry professional who can promote my career. It’s always good to try to meet and mingle with as many opportunities as you can.
Three is for the simple fact that I want to test the waters. Not all publishing houses are created equal. Some have a huge base of readers who might love your book, some are very involved in your promotion and some aren’t, and they all treat you a little differently, give you different levels of editing and creative and practical support, and have a unique brand that appeals to different audiences. Myself, I want to try as many flavors as I can at the buffet and then decide which ones I like best. If a publisher doesn’t work out for me, I simply won’t submit anything to them in the future.
LEARN TO PLAY THE GAME
Make no doubt about it, at the end of the day, publishing is a business. That means if you want to be part of the publishing world, you have to treat it like a business. Be professional, follow the rules, and always put your best face forward. You might not agree with the processes you run into, but they’re in place for a reason and bucking the system won’t get you far.
I’m constantly dismayed at new writers who think they’re going to ignore guidelines, do want they want, and still be so awesome and special they get a publishing contract. I blame this on the fact that in all industries, we tend to focus on the ‘trail blazers’ and people who ‘didn’t follow the rules’ and still became successful. The thing is, once again, these people ran into some luck. They also aren’t telling you about all the times their deviant behavior didn’t work out for them or set them back. Also, even ‘innovators’ followed the rules to a certain extent, they just found new, unique, and more creative ways to do things that made sense.
There is a game you have to play in publishing, and that’s figuring out where and when you can jump in the mix and have it work out for you. I can’t fully explain it, but after you’ve done it for a while you’ll start to recognize it and you’ll develop a knack for it. You’ll start to see opportunities and know how to do the backflips and cartwheels that will land you in the right spot. You’ll figure out how to work things to your advantage, where you have the best shot at succeeding, and the right things to say to get the appropriate attention.
But remember, it’s still a business, and you need to be a business person.
No writer is an island, and you don’t want to get stranded on one, either. You have to make connections in the publishing world, even if only superficial and strictly business. This opens up doors you didn’t have the keys to previously.
Let’s be clear on this, though: you need to have realistic expectations about networking. Telling a publisher “I’m friends will Big Time Author,” will never get you a publishing contract on its own. Even if Big Time Author gives you a glowing recommendation, that’s not an automatic in. Publishers will judge your work based on the merits of your writing alone, and decide if they want you on their team. Even if JK Rowling descends from Heaven with your manuscript clutched to her breast and delivers it directly into the publisher’s hands, this will still not get you a publishing contract if your writing isn’t up to snuff.
However, Big Time Author might give you a guest spot on their blog, or a shoutout in their newsletter, or recommend your books to their readers. That’s something.
There ARE people who can help you get published though, people who have actually had their hands on your manuscript–an editor you worked with before, an agent who found your work appealing but couldn’t represent you for various reasons. These are the sort of people you want to get a rapport with too. Networking is part of playing the game.
These are a few of the things I’ve learned in the past two-ish years. There’s a lot more, of course. Maybe this advice will be helpful to you. Have you learned some things you’d like to share?
Urban fantasy and paranormal romance author.